Vision
"To transcend the boundaries between nature and technology by reimagining the fundamental relationship between matter and data, creating a more harmonious digital ecosystem for future generations."

Strategic Pillars

1. Alternative Material Innovation (AMI)
- Challenging the assumption that technology needs to be "technological"
- Exploring unconventional materials through a lens of unwarranted optimism
2. Ecosystem Integration
- Seamlessly combining impractical solutions with existing infrastructure
- Making the absurd seem mundane through strategic placement
3. Thought Leadership
- Publishing incomprehensible white papers
- Creating new buzzwords faster than the industry can adopt them
4. Stakeholder Confusion
- Maintaining a level of complexity that makes questioning our methods seem unsophisticated
- Leveraging ambiguity as a core competitive advantage